Putting together a fundraising event can be an easy task but it requires following an action plan. Before you do anything else, sit down and make a list of everything you must accomplish to pull off the perfectly planned event. If you follow your list and check items off as you go, your event is sure to go smoothly. Here are the first five things that we feel are most important and think you should consider when making your list.
- Objective-What is the fundraiser for? Is raising funds the true nature of the event or is it also for networking? Are you a new business looking to introduce yourself to the market or perhaps gain some publicity? Charity events can and often do have more than one goal, figuring out yours will better equip you to successfully plan the right type of event.
- Monetary Goal & Event Budget-I have put these together because I think they are equally important. If the main goal of the event is to raise money than it is important that all efforts are focused on raising that specific goal amount. This should also help to keep the event pace. Making announcements when certain percentages of the goal are hit is a great way to keep the attendees engaged and participating. Equally as important as setting and hitting that fundraising goal is setting a budget for the event itself. You can raise a bunch of money but still end up worse off than you started if you do not prepare and follow your budget properly. Then what would be the point of having had the fundraiser at all?
- Target-Who is your target audience for this event? Is this event open to the general public or is it being thrown for a smaller more specific group? Figuring out who you intend to invite is critical because knowing your target audience is one of the first and most important steps in marketing. If you do not know who you are marketing to your event may be a total flop.
- Venue/Layout-Knowing where you will host the event is extremely important because it will also be the deciding factor for many other details. Once you have established the event location you must decide if there will be food, entertainment such as a DJ and or bands, your staff requirements, and eventually your agenda for the event. Knowing how much space you have is important , so pick a venue early and be sure to check it thoroughly. If possible, do a final walk-through the day before your event to make sure everything is set up as planned and ask the vendors any questions about the final details.
- Marketing-When you’re ready to start advertising your event you should write out a marketing plan. As I stated earlier, knowing your target audience is incredibly important to your marketing plan. You don’t have to go into insane detail and have a novel-size plan, but you should at least know who your target audience is before you start anything else. Knowing who you intend to invite to your event is hugely important to throwing a successful gathering. Once you know who your target is you should then figure out what channel of marketing you will use to reach them. If you are throwing a large public event, just using word-of-mouth marketing may not be enough. Be sure to exhaust all of your options and ask your friends to support you via social media.
If you follow these steps to planning your fundraising event, you will ultimately position yourself for success. Virtue has a consultation package for small businesses and non-profits that can get you started. If you are interested in speaking with one of our consultants, you may schedule your consultation by clicking here: http://virtueevents.com/contact/ and we will gladly help you navigate your way through the process.